Hellz Spring 2010 Collection Review w/Lanie from HELLZ on Vimeo.

Just out from Hellz Bellz Obsessed With You is an edgy rock inspired Spring 2010 collection, as with all Hellz Bellz collection this one challenges femininity norms. Expect this to be delivery one with delivery two on the way in the coming months. The video gives a run down of the philosophy, inspiration, and overall design process directly from the horses mouth, aka Lanie.

My focus has been on high fashion as of late, and I’ve almost completely forgotten the street fashion that I truly love. The long and short is, Lanie is scarcely a follower and that is evidenced by the unique in-your-face look of each Hellz Bellz collection and Obsessed With You is no exception. I’ll be scouring the Internets for more street wares as they become available. More pictures after the jump off…

(Click the image you wish to enlarge).